From Aurangabad to Aamras
Aamras is the brainchild of Aboli Deshmukh. She grew up in Aurangabad (now Chhatrapati Sambhajinagar), in a home where jewellery was never just an accessory. It was memory, emotion, and legacy. After studying engineering and later pursuing design at National Institute of Design, Gandhinagar her journey naturally led her back to storytelling through craft. When Mruga came into her life, Aamras was born, quite literally alongside motherhood. Today, she is raising two babies at once, her daughter and her brand.
A Name Full of Love
Aamras is born from Aboli’s family initials. A for Aboli, MR for her daughter Mruga, and S for her husband’s name Swanand. It’s a name stitched together with love and meaning. Aamras in India is more than mango pulp.It’s an art shaped by patience, soft hands, and familiar warmth. That same rhythm guides us at Aamras. Slow, thoughtful, and full of heart. It isn’t just our name, it’s our essence, in every shade of yellow.
Jewelery, But Make It Emotional
At Aamras, jewellery is not just worn. It is felt, remembered, and passed on. Every piece carries a quiet story, inspired by small but meaningful moments. It’s about the clink of bangles, the joy of dressing up, and the intimacy of personal style.
Indian at Heart, Global in Spirit
Our designs are proudly rooted in India, drawing inspiration especially from Maharashtra’s cultural richness. But we don’t replicate, we reinterpret. The result is jewellery that feels subtly Indian, distinct yet familiar, and made for the world without losing its soul.
Not Trendy. Just Timeless
We’re not trend-led, and we never will be. Aamras’s designs are classic at heart and reimagined with a contemporary lens. They are elegant without excess, detailed without being overwhelming, and always refreshingly original.
The Sweet Spot: Demi-Fine Done Right
We live in the space between fashion and fine jewellery and we honour it with intention. Using premium materials like thick gold vermeil, durable clasps, and high-grade natural stones, we ensure every piece is built to last. No shortcuts, no compromises.
Handmade, Heartmade
Every Aamras piece is crafted by skilled artisans across India, carrying generations of expertise in their hands. We produce in small batches, honouring both the maker and the wearer through mindful, slow production.
Details, Details, Details (Yes, Really)
We believe that God is in the details and we don’t miss a thing. From thoughtful finishes to subtle design elements, every piece is layered with care. Our jewellery is colourful yet balanced, elegant yet easy, and never fussy. It is designed to fit effortlessly into your life while still standing out.